Lean Canvas

Here's the Lean Canvas Template I use.

Fields	Description
Problem	The customers problems that we are solving (aim for three)
Solution	The solutions to those problems
UVP (Unique Value Proposition)	The things that make us different from competitors and make it so customers must buy from us
Unfair Advantage	Something we have that competitors don't and would be very costly/difficult for them to replicate
Customer Segments	The segment of customers this lean canvas is modeling If there's more than one we might need to create a canvas for each
Key Metrics	A set of metrics that we will monitor to determine success
Channels	How we'll get our message out, things like social media campaigns, SEM/SEO, print ads, etc.
Cost Structure	All costs needed to build and sell the product, things like salaries, fees, hardware, etc.
Revenue Streams	How do we collect money? What will customers be willing to pay?

Andreas Wiebe